Picture

PICTURE: RIDE, PROTECT & SHARE Picture started back in 2008 as an idea between Julien, Jeremy and Vincent, three lifelong friends who wanted to ride the mountains, protect the increasingly vulnerable natural environment, and share their passion with the rest of the community. Ride, Protect, and Share, has remained Picture’s mantra and in 2019, they received B Corp certification, the highest distinction today for companies committed to making environmental and social responsibility a core part of their business operations. Designing and producing a full range of ski and snowboard clothing that reduces negative environmental and social impact every step of the way has always been Picture’s mission. Having previously pioneered the use of Bio-sourced fabrics, which reduce reliance on fossil fuels, Picture continued to ask the question “how can we do less harm?” Picture are part of the Fair Wear Foundation, in fact 84% of Picture’s clothing is made in the same two factories they have used for over 12 years, each having the best possible worker conditions. In addition, everything from packaging and transport to their internal company culture is constantly being challenged to do less harm.